Paradise Valley was the business district of the greater Black Bottom enclave. Day or night, the main thoroughfares of Hastings Street and St. Aubin were bustling with people. The Norwood, the Biltmore and the Gotham were all hotels catering to black clientele. Billie Holiday, Ella Fitzgerald, Louis Armstrong all called the area home when in town on tour. So, it is only fitting that we name our highest quality coffee collection PARADISE.